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Purpose

To identify and understand your target audience, including beneficiaries, donors, and volunteers.

Instructions

  1. Use this worksheet for each audience segment.
  2. Identify gaps or misalignments in your messaging, programs, or outreach.
  3. Develop targeted strategies to bridge these gaps and better align with your audience. </aside>
Category Details Answers
Audience Segment Who are you targeting? (e.g., donors, volunteers, beneficiaries)
Demographics Age, gender, income level, education, location, etc.
Values & Beliefs What matters to them? (e.g., social justice, animal welfare, education reform)
Pain Points What challenges or concerns do they face?
Motivations Why would they support your cause? (e.g., personal connection, desire to make an impact, tax benefits)
Preferred Communication How do they like to be reached? (e.g., email, social media, in-person events)
Engagement Opportunities What actions can they take to support your cause? (e.g., donating, volunteering, sharing content)
Current Alignment How aligned is your mission with this segment? Rate 1-10 and provide specific gaps.