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Nonprofits traditionally rely on small donations from individual supporters. While these contributions are essential, they often require significant effort to acquire and maintain. Conversely, business owners have the capacity to make larger donations, streamlining fundraising efforts and amplifying impact.

However, many nonprofits hesitate to engage with the business community, fearing they lack the connections or appeal. This playbook aims to bridge that gap, providing actionable steps to build fruitful relationships with business owners.

Recognize the Potential of Business Partnerships

Business owners often have the capacity to make larger donations, often ranging from $1,000 to $10,000 or more. Beyond financial contributions, they can offer valuable resources, expertise, and connections that can amplify a nonprofit's impact.

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🛑 Example

A business owner making $750,000 a year in revenue is likely looking to make a larger contribution for tax benefits and has excess funds to support than say someone who works a job an makes $70,000 a year and doesn’t need to tax deduction break.

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Shift the Conversation: Focus on Vision and Metrics

When engaging with business leaders, it's essential to move beyond the narrative of impact alone. Business owners appreciate discussions centered around strategic growth, measurable outcomes, and return on investment.

• Share Your Vision: Clearly articulate your organization's long-term goals, such as expanding programs, increasing outreach, or implementing new technologies.
• Present Metrics: Provide data on your nonprofit's performance, including funds raised, people served, and success stories that highlight efficiency and effectiveness.

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🛑 Example

A nonprofit aiming to raise $10,000 to integrate AI into its operations can discuss how this technology will enhance fundraising efforts, improve donor engagement, and streamline services. Most business owners will understand this investment compared to a general public donor.

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Leverage Business Networking Platforms

To connect with business owners, nonprofits should actively participate in networking events and online platforms where these individuals congregate.

• Attend Local Business Events: Engage in Chamber of Commerce meetings, industry conferences, and business expos to meet potential donors face-to-face.
• Remember, You Are A Business: Anywhere you see businesses networking, you should be right there in the conversation trying to learn how they are building their business.
• Utilize Online Platforms: Platforms like LinkedIn are invaluable for identifying and reaching out to business leaders who align with your cause.

📌 In the past, we have been approached by many business networking groups looking for non-profits to fill a free seat. You’d be surprised how many groups are looking for a non-profit to join them.

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🛑 Example

A nonprofit focused on environmental conservation might join sustainability forums and groups on LinkedIn, facilitating connections with eco-conscious business owners interested in supporting green initiatives.

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