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What is CMF?

Cause Market Fit (CMF) is the alignment of your mission, the needs of your beneficiaries, and the motivations of your supporters. It’s where your cause deeply resonates, driving donations, advocacy, and meaningful engagement.

Why CMF Matters

Achieving CMF transforms your non-profit by:

1. Increasing Donations: Aligning with donor values inspires recurring support.
2. Fostering Engagement: Builds a loyal, active community of advocates.
3. Ensuring Growth: Scalable programs meet both current and future needs.
4. Amplifying Impact: Resources are used strategically for maximum effect.
5. Building Trust: Transparency and alignment deepen stakeholder confidence.

The Six Dimensions of CMF

1. Problem Identification: Target root causes with research and community input.
   • Example: VOKRA addresses stray cat overpopulation with spay/neuter programs.
2. Solution Design: Create measurable, pilot-tested programs.
   • Example: Winnipeg Harvest redistributes surplus food to combat hunger.
3. Audience Alignment: Understand your supporters and beneficiaries deeply.
4. Messaging & Storytelling: Inspire with authentic, compelling narratives.
5. Funding & Sustainability: Diversify revenue streams for resilience.
6. Community Engagement: Build trust and advocacy through active involvement.