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Purpose

To craft compelling narratives that inspire action and align with your mission.

Instructions

  1. Customize this template for each campaign or initiative.
  2. Test different story angles with focus groups or smaller audiences to identify the most impactful narrative.
  3. Pair your story with visuals and a direct, actionable CTA to maximize engagement. </aside>
Category Details Answers
Problem Statement What is the core issue your organization is addressing?
Impact Data What numbers or facts illustrate the urgency of this problem? (e.g., 1 in 5 children face food insecurity in your region.)
Real-Life Story Share a personal story that highlights the human side of the issue.
Your Solution What specific actions or programs are you using to address the problem?
Call to Action What do you want the audience to do?
(e.g., donate, volunteer, advocate)
Emotion Targeted What emotion do you want to evoke?
(e.g., hope, urgency, compassion)
Content Medium How will you share this story?
(e.g., blog, social media, video)

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