If You Don’t List the Right Skills, You Won’t Show Up in the Right Searches
Your Skills & Endorsements section isn’t just a formality—it’s a powerful way to reinforce your credibility and get discovered by donors, partners, and funders who are looking for people like you.
Non-profits often overlook this section, but LinkedIn’s algorithm prioritizes profiles with relevant skills. If you optimize this section properly, you increase your chances of appearing in searches related to fundraising, community development, impact measurement, and more.
Why Your Skills & Endorsements Matter
- Boosts discoverability. If someone is searching for “non-profit fundraising expert,” having that skill listed increases the likelihood of your profile appearing.
- Reinforces your credibility. The more endorsements you receive, the stronger your expertise appears.
- Builds trust with funders & partners. When they see that multiple people vouch for your skills, they’re more likely to take your work seriously.
How to Optimize Your Skills Section
Your goal is to list skills that align with your expertise and mission, ensuring your profile supports your work and attracts the right people.
Top Skills for Non-Profit Leaders
- Fundraising & Grant Writing
- Strategic Partnerships
- Community Outreach & Engagement
- Board Leadership & Governance
- Non-Profit Management
- Social Impact & Advocacy
- Volunteer Management