If You’re Not Using the Featured Section, You’re Missing Out on Prime Real Estate

Think of the Featured Section as your highlight reel—a place to showcase the most impactful aspects of your work.

This is where you put proof of your success, turning passive profile visitors into engaged donors, partners, and advocates. It’s not about what you say you do—it’s about showing the world what you’ve already done.

Why Your Featured Section Matters

• First impressions are everything. This is one of the first things people see when they scroll past your headline and about section.
• It builds trust. Anyone can write a great profile—but showcasing real media, reports, or case studies proves your credibility.
• It drives action. A great Featured Section encourages people to donate, partner, or get involved with your mission.

How to Optimize Your Featured Section

Your Featured Section should be curated, intentional, and compelling. Each piece of content should serve a specific purpose in building your credibility and attracting engagement.

What to Include in Your Featured Section

• Impact Reports – Showcase measurable results and progress.
• Media Coverage – Articles, interviews, or press features about your non-profit.
• Key Fundraising Campaigns – Direct links to active donation pages or past successful campaigns.
• Case Studies & Success Stories – Demonstrating the real-world impact of your work.
• Speaking Engagements or Webinars – Any recorded events that showcase thought leadership.
• High-Engagement LinkedIn Posts – If a past post about your mission gained traction, pin it here for new visitors to see.