If Your Headline Doesn’t Say Who You Are & What You Do—You’re Invisible
Your LinkedIn headline isn’t just a job title—it’s your elevator pitch in 220 characters. When potential donors, partners, or volunteers search for relevant causes, your headline is what makes them click or scroll past you.
A generic headline like “Executive Director at XYZ Non-Profit” tells people what you do, but it doesn’t tell them why they should care. Let’s fix that.
Why Your Headline Matters
- It’s the first text people see on your profile. If it doesn’t grab attention, they may never read further.
- Your headline appears in search results. A well-crafted one ensures you show up in the right searches.
- It instantly communicates your mission and impact. If people can’t tell what you do in one glance, they won’t engage.
How to Craft a High-Impact Headline
Your headline should do three things:
- Clearly define your role
- Showcase your mission or impact
- Include keywords that help you get found
Formula for a Strong LinkedIn Headline:
[Your Role] | [Non-Profit Name] | [Mission Statement or Value Proposition] | [Call to Action]
Examples of Great LinkedIn Headlines for Non-Profits:
- “Executive Director | Feeding Communities | Tackling Food Insecurity One Meal at a Time | Let’s Collaborate”
- “Founder | Empowering Women Through Education | Advocating for Equal Access to Learning | Connect to Support”